Find out why a video went viral
Paste a link to any TikTok, Reel or Short. Koo breaks down the hook, the script and the structure, so you can see what kept people watching and use it in your own post.
12× usual“I stopped doing these 3 things and my skin finally calmed down.”
- Names all three steps in the first five seconds
- Shows each one with a quick before and after
- Ends on the one product she kept
Learn the structure, then make it your own
See which hook did the work
Viral hooks are rarely an accident. The report quotes the opening line, explains why it stops the scroll, then walks through the script beat by beat. Ask a follow-up, or have Koo rewrite the hook for your niche.
- The hook, with its timestamp
- The script as a list of beats
- A timeline from setup to payoff
3 skincare steps I quit@minaglows12× usualIt opens on a result (“my skin finally calmed down”) and a number (3 steps), so viewers stay to find out which steps.
- Lead with the outcome, then the list
- Name every step before showing any
- End on the one thing that stayed
Start from videos that already worked
Find a breakout in Outliers or in a competitor's top posts and send it to Koo for a breakdown. You're studying posts that beat their creator's usual views, not guessing which ones did.
12× usual0:383 skincare steps I quit
@minaglows1.2M
3.8× usual0:24Moisturizer on damp vs dry skin
@bareface.jo640K
26× usual0:52My $20 night routine
@theroutinelab310KTurn the breakdown into your next idea
Save the report to Ideas. It lands on your board as an idea, ready for you to write your own take.
@bareface.jo4.2× usual
@minaglows12× usual2@theroutinelab7.5× usualHow it works
Paste a link
Any TikTok, Instagram Reels or YouTube Shorts link. It has to point to a single video, not a profile.
Read the breakdown
Koo returns the hook, the script and the structure as one report.
Keep what's useful
Save it to Ideas, or keep asking Koo about it in the same chat.
- TikTok
- YouTube
Works with TikTok, Instagram Reels and YouTube Shorts links. Each analysis uses credits, and longer videos use more.
See plans and creditsQuestions, answered.
What makes a viral hook?
Usually a clear promise or a bit of tension in the first few seconds: a result, a mistake, a question the viewer wants answered. The breakdown quotes the hook of the video you paste and explains what it's doing, so you learn from real examples in your niche.
How do I analyze a TikTok video?
Copy the video's link, paste it into video analysis in Cuekoo, and Koo breaks it down into hook, script and structure. You can then ask follow-up questions about it.
Does it work with Instagram Reels and YouTube Shorts?
Yes. Paste a Reels or Shorts link the same way you would a TikTok link.
How many credits does a video analysis use?
It depends on the video's length. Longer videos use more credits.
Can I analyze my own videos?
Yes. Any public TikTok, Reel or Short works, yours included. It's a quick way to compare a post that flopped with one that didn't.
Paste a link and see what made it work
Pick a video you wish you'd made. Find out how it's built.