Pitch brands with formats that are already working
Brands want concepts that perform. Show them what's taking off in their niche on TikTok, Instagram and YouTube, and build your pitch on it.
Find viral skincare videos on TikTok from the last 7 days
I found 14 skincare posts beating their creator's usual views this week. Here are the top three:
12× usual3 skincare steps I quit
@minaglows1.2M
3.8× usualMoisturizer on damp vs dry skin
@bareface.jo640K
26× usualMy $20 night routine
@theroutinelab310KWant me to break down the hook of the first one?
From brief to delivery, without the guesswork
Where Cuekoo shows up in a typical UGC week.
Tuesday
A brand asks for three concepts by Friday
Open Outliers in their niche and filter to the last 30 days. You'll have posts pulling 10× their creator's usual views to point at, instead of a hunch.
12× usual0:383 skincare steps I quit@minaglows1.2M3.8× usual0:24Moisturizer on damp vs dry skin@bareface.jo640K26× usual0:52My $20 night routine@theroutinelab310KWednesday
They send a reference video. You send back why it works.
Paste the link and get the hook, the script and the structure. Use the breakdown to plan your shoot, or to explain your angle to the brand.
12× usual“I stopped doing these 3 things and my skin finally calmed down.”
- Names all three steps in the first five seconds
- Shows each one with a quick before and after
- Ends on the one product she kept
Every day
Keep each brand's ideas in their own lane
Tag ideas by brand on the ideas board and attach the posts that inspired them, with the hook and script drafted right there. Nothing gets lost in your notes app.
@bareface.jo4.2× usual
@minaglows12× usual2@theroutinelab7.5× usualResearch to delivery, in one place
How each part of Cuekoo fits a UGC workflow.
Research
Add a brand and its competitors to see which of their posts took off, and when.
Explore CompetitorsPlan
Save reference posts to an Inspo collection per brand, then draft concepts on the ideas board.
See Ideas and InspoPost
Posting on your own channels too? Schedule TikToks, Reels and Shorts from one calendar.
See PublishMeasure
Bring your own numbers to the pitch: followers, views and engagement for your connected channels.
See Analytics
Questions UGC creators ask
How does Cuekoo help me pitch brands?
It gives you evidence. Find posts in the brand's niche that beat their creator's usual views, break down why they worked, and pitch concepts built on those formats.
Do I need to connect my own accounts?
No. Research, video analysis and the ideas board work without connecting anything. Connect a channel when you want to schedule posts or see your own analytics.
Can I keep work for different brands separate?
Yes. Tag ideas by brand on the board and group saved posts into Inspo collections, one per brand if you like.
What does video analysis cost?
It uses credits, priced by the length of the video. Free comes with credits once, and paid plans add more every month.
Which platforms are covered?
TikTok, Instagram and YouTube. You can research and break down TikToks, Reels and Shorts from all three.
Walk into your next pitch with proof
Find the formats working in the brand's niche, then make them yours.